Dear Jonnie,
The eagle has landed. Or, more accurately, the Rocket has launched. Welcome to our new look email newsletter.
With so much momentum for 2008 we decided to take our successful
newsletter to the next level. Your favourites are all still here but
we've added some extra content that focuses on your needs. Client Corner and Networking Briefs.
These are intended to give you more knowledge about search marketing
and industry news - knowledge that you can use. Enjoy... oh, and please
use the feedback button. We'd love to hear from you.
Hot Air, Ego's and Stats... A Typical Search Marketing Seminar
I
very recently sat in a packed out seminar designed to educate people
around Search Marketing, and provide advice and guidance on the latest
techniques for attracting people to your organisation's website. After
the first hour it was clear that my expectations were not going to be
met. All I was presented with was subliminal sales pitches, spoken in sound bites and not much else, from
agencies and individuals trying to raise their profiles within the
industry. I was one of the
lucky ones - I was invited as a guest and didn't have to pay for the
seminar.
Apparently 43.6% of stats are made up on the spot
My
mind started drifting. As I looked around the audience I realised
that these people were really hungry for knowledge but I wasn't sure what nuggets they would take
away from the session. There was certainly a lot of statistics banded
around and apparently 43.6% of statistics are made up on the spot!
When the coffee break came I made my apologies and left.
Giving you relevant and useful information
On
the way back to the office I felt disappointed that many of these
people would not get the information that they were looking for. Worst
still they had paid to be sold to! I made a mental note that Propellernet will not be associated with such subliminal sales pitches. When we talk
to people we speak to the person, and we aim to provide information
which is relevant and useful.
On that note, if you would like a useful Search Marketing Seminar see our first Client Corner "Is
search solely responsible for your increased online revenues?"
It's yours for free!
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Client Corner:
Is search solely responsible for your increased online revenues?
So here is the first fact which nobody was prepared to say at this
Internet Search Seminar - Search always wins... but unfairly! It's very
easy for us in the industry to talk about how great our search strategy
is and how it is solely responsible for the increased revenues,
improved visitor numbers, and higher conversion numbers which may have
been experienced via the online channel. The reality is this isn't
true. Your search personnel and, dare I say it, your search agency are
maybe taking a lot of credit in areas where it may not be due. Here's
why...
Continue reading
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